Matt Cutts is the head of the Web Spam (anti-spam) team at Google.  He spoke at the recent WordCamp 2009 in May of this year about how to boost your WordPress blog’s results in Google search.  WordCamp is an annual WordPress conference that provides helpful information on WordPress for both bloggers and developers alike.

We all want better rankings for our blogs, because that means more traffic and – if you’re doing things right – more money!  You’ll want to keep reading and watch the video to make this happen.

There’s always a lot of speculation and advice by SEOs, internet marketers, and more about what Google wants and the proper way to do things. I’ve found during my time as a problogger and SEO enthusiast that you’ll never get better advice on “the right way to do things” than when you get it directly from Google staff! 

Here is the link to Matt Cutts’ blog. If you really want to start increasing your Google knowledge, I recommend you go grab his RSS feed now.

Below is Matt Cutts’ video from WordCamp 2009 about how your blog can do better in Google. This is a substantial video at 46 minutes, so grab a coffee and bookmark this page in case you can’t watch the whole thing right now.  (Subscribers will have to click through to the site to watch the video.)

Matt Cutts Google Video Highlights

Advice for PageRank:

• Don’t obsess about getting more backlinks for your site.  You want to have people know about you and you want those people to be reputable.
• About being relevant and reputable- you want to stay on topic with your blogging, so that people are linking to you about things you want to be known for.

Lesser-Known Plugins Mentioned in Video:

• Cookies for Comments by Donncha O Caoimh (an awesome plugin developer). I’ve never tried this plugin before, but I’ll be testing it on one of our new blogs to see how well it does at blocking spammers from commenting.  Matt Cutts recommends using this in addition to Akismet.
• Enforce WWW Preference by Mark Jaquith.  This plugin helps with SEO by making sure all of your content is in either www or non-www, instead of split between both (essentially diluting your PageRank).