Urgent for Bloggers: FTC Publishes Final Guides Governing Endorsements, Testimonials

Posted by Mommy Blogger Me on October 9, 2009

Click here for the full 81 page pdf of the FTC’s “Guides Concerning the Use of Endorsements and Testimonials in Advertising”. This is an urgent (and legally necessary) read for all bloggers, because it effects your reviews, sponsored posts, PR, news articles, and more.