Posted by Mommy Blogger Me on October 9, 2009
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Alright ladies and gents, we knew the Federal Trade Commission (FTC) guidelines were coming for nearly a year, and now they’re finally here. This is an urgent (and legally necessary) read for all bloggers, because it effects your reviews, sponsored posts, PR, news articles, and more. I hate to be the one to tell you that the new Guides are in fact 81 pages long, but they are.
Grab a cup of coffee, because this pdf will take a while to read.
Click here for the full 81 page pdf of the FTC’s “Guides Concerning the Use of Endorsements and Testimonials in Advertising”.
Here’s a snippet from the headline from the FTC that hit our screens on October 5, 2009:
FTC Publishes Final Guides Governing Endorsements, Testimonials
Changes Affect Testimonial Advertisements, Bloggers, Celebrity Endorsements
The Federal Trade Commission today announced that it has approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act.
The notice incorporates several changes to the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. The Guides were last updated in 1980.
Read the FTC’s full article here: FTC Publishes Final Guides Governing Endorsements, Testimonials
Posted by Mommy Blogger Me on September 15, 2009
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There are many reasons you may want to add nofollow tags to hyperlinks, the main reason being to block links from paying advertisers from benefitting from your PageRank. Do you know how to add the nofollow tag to your hyperlinks?
There are 2 types of links: dofollow and nofollow. When neither tag is present, the default setting is dofollow. The nofollow tag tells a search engine’s crawler not to give any weight or “Google juice” to the link you have posted.
An in-depth discussion of the benefits and uses of nofollow will be covered in another article. For now, we’ll be focusing on how to add the nofollow tag to links when you know it should be there.
How to Add Nofollow Tags to Links
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Posted by Mommy Blogger Me on September 3, 2009
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Is your blog feeling stale? If your site has looked the same for quite some time, it might be time to freshen up your blog. Here are 13 easy ways to give your blog a mini makeover; some are pretty major, and some are little changes that pack a big punch.
13 Ways to Freshen Up Your Blog
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Posted by Mommy Blogger Me on
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Have you seen faces next to comments on other blogs, but don’t know how to add them on your own blog? Never fear! Our step by step instructions for both blogspot and WordPress self-hosted blogs will teach you how to add avatars to your blog comments in no time.
Avatars next to commenters names make your comment section look more appealing.
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Posted by Mommy Blogger Me on August 20, 2009
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Matt Cutts is the head of the Web Spam (anti-spam) team at Google. He spoke at the recent WordCamp 2009 in May of this year about how to boost your WordPress blog’s results in Google search. WordCamp is an annual Wordpress conference that provides helpful information on Wordpress for both bloggers and developers alike.
We all want better rankings for our blogs, because that means more traffic and – if you’re doing things right – more money! You’ll want to keep reading and watch the video to make this happen.
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Posted by Mommy Blogger Me on August 19, 2009
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Update: The 2 Purex Insiders have been chosen! Stay tuned for the names to be announced.
As you may know, I’m a Purex Insider. This means I get to test out their new products, handle their promotions, and be a brand ambassador for Purex to people worldwide. Now, Purex is expanding their group of 200 Purex Insiders, and told me I can choose 2 people to add!
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Posted by Mommy Blogger Me on August 17, 2009
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If you ask people their thoughts on making money from blogging, you’ll get as many different opinions as there are people. Some think you should never make money from a blog, while some think it’s okay as long as you are running your blog as a business.
If you’re not currently making money from your blog, the question to ask yourself is: “Do I want to make money from a blog?” if you answered yes, which you probably did since you’re reading this site about how to be a problogger, this article series is for you.
If you’re not sure if monetizing your blog is right for you, here are some things to consider.
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Posted by Mommy Blogger Me on August 13, 2009
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Wordpress 2.8.4 was released yesterday (August 12, 2009) and if you haven’t upgraded your blog yet, you should do so ASAP. You can upgrade to Wordpress 2.8.4 from your dashboard or download the latest version here.
There was a security vulnerability found in the previous Wordpress version that allowed people to use a special URL that could bypass the security for password resets. In essence, this would enable a hacker to hit user accounts (like the admin account), reset your password, and have access to your blog.
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Posted by Mommy Blogger Me on July 5, 2009
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Even if you are a brand new blogger, you need to read this article! The tips at the end have saved my emotional well being and allow me to be a celebrity blogger without unnecessarily wondering why the spotlight can be so tough.
I’m a big fan of Shoemoney (Jeremy Schoemaker), Chris Brogan, and Crystal Paine (Money Saving Mom), because they are all probloggers who are also at the top of our game. Top bloggers running some of the top websites in the world are bound to get criticism, insults, and bad press on a daily basis, just because of the nature of their jobs.
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Posted by Mommy Blogger Me on April 28, 2009
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Mommy bloggers exist in a highly competitive blogworld, at least, it often seems that way to us in our minds. Protecting ourselves against self-imposed “blog negativity” is absolutely key if we want to be successful and to ensure our own peace of mind. (This advice doesn’t apply only to bloggers – it is vital for parents as well.)
I read a paragraph in an article by Trent Hamm from The Simple Dollar a long time ago, and I’ve never forgotten the quote. Seriously, I mean a LONG time – I’ve been holding onto this quote since July 2007, just waiting for the perfect time to write about it. Well my friends, that time is now.
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Urgent for Bloggers: FTC Publishes Final Guides Governing Endorsements, Testimonials
